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Contact Info

B2B or B2C ?
We think that’s the wrong conversation.

In a world becoming more artificial, we’re focused on what’s real:
Business to People. (B2P)

When you connect people, growth follows.

15+ years Legacy of Curating Connections

M+

People Connected

B2B Brands Engaged

Experiences Created

Cities Activated

Employees Across 3 Cities

.NEXT 2023 and 2024 Nutanix

→ flagship annual user conference

LEADERS CONNECT 2024 Google Cloud

→ flagship leadership summit

Global Summit TV9

→ TV9 Network’s flagship summit

Whatsapp Bharat Yatra Meta

→ 12 Cities bus activation

watch Excon Gates

→ Experiential Booth

Every Service.

Every Touchpoint.

Every Person.

Connect

Brand experiences that unite people

Flagship B2P events & conferences

Brand strategy & positioning

Employer branding (attracting people)

Brand films that tell people stories

Customer experience design

Engage

Events that bring people together

End-to-end event experiences

Sales kickoffs (energizing your team)

Partner summits & dealer meets

Employee engagement events

Hybrid & virtual experiences

Technology integration for seamless connection

Amplify

Digital that reaches people everywhere

Multi-channel B2P campaigns

Performance marketing to target people

AIi-led personalized engagement

Content that resonates with people

Social creatives & community building

Email & newsletter nurturing

Understand

Intelligence about your people

Audience acquisition & persona mapping

People intelligence & CRM activation

Database building & segmentation

RSVP & attendance management

Engagement analytics & insights

Empower

Channel programs that connect partners

Partner program strategy & design

Tiered incentive & engagement plans

Events in a box (enable local connections)

Co-branded campaign toolkits

Partner onboarding & training

Activate

Activations that create buzz

Product launch experiences

Roadshows & pop-up experiences

Interactive installations

Gamification & engagement mechanics

Social integration & buzz generation

Artist & influencer management

Immerse

Physical spaces where brands meet people

Experience zone design

Exhibition stall & booth design

Demo zones & product showcases

AR & interactive technology

Immersive walkthroughs

Trade show exhibitions

Innovate

Technology that enhances connection

Event technology platforms

Virtual & hybrid event tech

Analytics & reporting dashboards

Marketing automation & CRM integration

Every experience is designed to create meaningful connections between the people who matter most to your business

Step 01

Map the People

We identify every person in your ecosystem – sales teams, customers, partners, employees – & understand their motivationsStep 02

Design Connections

We create strategic touchpoints that bring people together in meaningful ways across every channel
Step 03

Create Experiences

We execute through events, content, digital, and activations that strengthen people-to-people relationshipsStep 04

Measure Impact

We track connection quality, relationship strength, and business outcomes to prove B2P drives growth
Meet The Team

Storytellers. Strategists. Connection Engineers!

Harinder Singh Rana

Founder

Mukul Batra

CEO

Rajeev Singhal

CFO

Gurpreet Singh

Director – Events

Harinder Singh Rana

Founder

Mukul Batra

CEO

Rajeev Singhal

CFO

Gurpreet Singh

Director – Events

INDIAN SAAS. GLOBAL AMBITIONS.

Fervent SaaS Growth Engine

Where Indian B2B SaaS Companies Learn to Win Globally

You’ve built a great product.
You’ve won in India.

Now you need to win in markets you don’t know.

We helped Freshworks scale across DACH, US, Australia, Middle East, and APAC by connecting them with the people who make buying decisions.

Lead Generation in target markets
Webinar Audience Acquisition that converts
CXO Roundtables that open doors
Content Syndication at scale
Demo Leads that become pipeline

This is B2P for SaaS. And it works.

Awards

Our Proud Events

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