B2P-led Global Growth

Fervent
SaaS
Growth Engine

A repeatable system to help Indian B2B SaaS companies win in global markets – through people, not just pipelines.

Get Started →
See How It Works
50+
SaaS Clients Scaled
30+
Global Markets Entered
20K+
Leads Generated
15+
Years in Market

The Reality of Global Expansion

You’ve Built a
Great Product.
You’ve Won in India.
Now what?

The reality of global expansion

Decision-makers don’t know you exist
Indian brand equity doesn’t transfer globally. You’re starting from zero trust in every new market.

What works in Bangalore falls flat in Boston
Your India playbook doesn’t travel. Generic campaigns don’t resonate with local buyers.

You can’t build relationships from 10,000km away
Buyers want conversations, not campaigns. Trust precedes transactions – always.

Activity doesn’t equal pipeline
Even with webinars and outreach running, it doesn’t always translate into real conversations or closed deals.

Why Fervent

Cold markets →
Warm conversations →
Revenue pipelines

We’ve done this before. While others debate B2B vs B2C, we’re focused on what actually drives business – People. 15+ years, 360° impact. From insight to pipeline.

B2B SaaS is a people business. Most Indian SaaS companies treat global expansion like a product launch. Successful ones treat it like relationship building.

The only difference between a cold market and a warm pipeline is the right conversation with the right person.

– Fervent B2P Philosophy

We’ve scaled SaaS clients across
DACH MEA USA Europe / UK ANZ SEA
Germany Africa Seattle London Sydney Singapore
Austria Abu Dhabi New York Brussels Melbourne Malaysia
Switzerland Dubai Washington Cape Town Hong Kong
Riyadh California Madrid Philippines
Saudi Arabia San Francisco Copenhagen Jakarta
Mexico Frankfurt Bangkok
DACH MEA USA
Germany Africa Seattle
Austria Abu Dhabi New York
Switzerland Dubai Washington
Riyadh California
Saudi Arabia San Francisco
Mexico
Europe / UK ANZ SEA
London Sydney Singapore
Brussels Melbourne Malaysia
Cape Town Hong Kong
Madrid Philippines
Copenhagen Jakarta
Frankfurt Bangkok


What We Have Done

Numbers that Reflect Outcomes.

200+
Brands Impacted

10Mn+
People Engaged

5000+
Campaigns & Events

100+
Employees Across 3 Cities

20+
International Events

Trusted by brands that move the world : Google, Meta, IBM, AWS, Freshworks, Siemens Energy, Samsung and 40+ more.

Introducing

The Fervent SaaS
Growth Engine

A modular, market-entry growth system. Five services. One outcome: qualified people in the room who can sign the cheque.

Not lists. Not leads. Not impressions.
PEOPLE ready to ENGAGE.
That’s the only metric that matters.

1
Service 01
Lead
Generation

Not lists. Not leads. PEOPLE ready to ENGAGE.

ICP mapping by geographyQualified contacts per marketMulti-touch outreach

2
Service 02
Webinar Audience
Acquisition

Fill webinars with PEOPLE who CONVERT.

200–500 qualified registrantsPromotion across target marketsPost-event nurturingPipeline attribution

3
Service 03
CXO
Roundtables

Rooms with EXECUTIVES who sign the CHEQUE.

Invite-only (15–25 leaders)Venue → execution → follow-up3–5 cities per marketPipeline tracking

4
Service 04
Content
Syndication

CONTENT that reaches DECISION MAKERS.

Premium B2B networksGeo-targeted distributionLead capture & qualification

5
Service 05
Demo Lead
Generation

PIPELINE with BUYING INTENT.

BANT-qualified demosPre-demo discoveryScheduling & remindersStructured follow-ups

Case Study

Story

How We Helped
Freshworks
Win Globally

Freshworks had a strong product and early India traction – but decision-makers in DACH, US, Australia, the Middle East, and APAC didn’t know them. Brand recognition was low. Local presence was limited.

The Challenges
  • How to enter DACH, Spain, US, Australia, Middle East & APAC
  • How to manage low brand recognition in cold markets
  • How to operate with limited local presence
Our approach: forget brand awareness.
Connect with the RIGHT people.

Execution Framework – Results
Lead Generation
20K+
Decision makers engaged across 5 markets

Webinar Acquisition
200+
Webinars with qualified attendees

Content Syndication
50K+
Decision makers reached in cold markets

Demo Lead Gen
5K+
Pipeline-ready prospects for the product

Result: Consistent pipeline growth + market presence with credibility across 6 regions in 18 months.

How It Works

The 6-Month
Engagement Roadmap

Month 1
Market Intelligence
  • ICP mapping
  • Competitive analysis
  • Messaging & content audit
  • Channel & partner identification
Months 2–4
Demand Generation
  • Lead gen in 3 markets
  • 6 webinars
  • Content syndication
  • Demo lead generation
  • CXO roundtable planning
Months 5–6
Engagement & Conversion
  • CXO roundtables (3–5 cities)
  • Customer events & meetups
  • Advocacy program
  • Pipeline optimization

MONTHS 5-6 Engagement & Conversion MONTHS 2-4 Demand Generation MONTH 1 Market Intelligence

We manage complexity at scale while giving founders the attention global expansion actually demands.

Our Philosophy

Big Enough
to Scale.
We’ve run 5,000+ campaigns across 100+ cities globally. The infrastructure, the partner network, the playbooks – all built and battle-tested over 15 years.

Small Enough
to Care.
We work directly with founders and CMOs. No account managers in the middle. You get the team, the thinking, and the attention that global expansion demands.

2026

Ready to
Enter Global
Markets
the Right Way?

Let’s talk about which markets make sense for you, what a 6-month engagement looks like, and what outcomes you can realistically expect.

Book a 20-Minute Call →

Contact
Harinder S Rana
Founder, Fervent

Email
[email protected]